{"id":10678,"date":"2022-04-06T19:04:08","date_gmt":"2022-04-06T19:04:08","guid":{"rendered":"https:\/\/sapienscreative.com\/?p=10678"},"modified":"2022-04-06T19:04:08","modified_gmt":"2022-04-06T19:04:08","slug":"aprenda-a-diferenca-entre-seo-on-page-e-off-page","status":"publish","type":"post","link":"https:\/\/sapienscreative.com\/en\/aprenda-a-diferenca-entre-seo-on-page-e-off-page\/","title":{"rendered":"Aprenda a diferen\u00e7a entre SEO on-page e off-page"},"content":{"rendered":"<p>Se voc\u00ea tem site deve conhecer bem o <strong>SEO<\/strong>. A sigla para \u201cSearch Engine Optimization\u201d \u00e9 o conjunto de t\u00e9cnicas utilizadas para que seu site seja encontrado nas pesquisas do Google.<\/p>\n<p>Este mecanismo pode ser dividido em dois processos: o <strong>SEO on-page<\/strong> e <strong>off-page<\/strong> e ambos s\u00e3o important\u00edssimos para sua empresa.<\/p>\n<p>Para conhecer bem cada um deles, preparamos este post. Continue e boa leitura!<\/p>\n<h2><strong>SEO ON-PAGE<\/strong><\/h2>\n<p>O <strong>SEO on-page<\/strong> se caracteriza pelas estrat\u00e9gias utilizadas dentro do seu pr\u00f3prio site ou e-commerce como a otimiza\u00e7\u00e3o de t\u00edtulos, palavras-chaves, links internos, entre outras coisas.<\/p>\n<p>Um <strong>on-page<\/strong> bem trabalhado tem como base uma s\u00e9rie de a\u00e7\u00f5es estruturais que t\u00eam como objetivo principal melhorar o ranqueamento da p\u00e1gina nos buscadores da internet.<\/p>\n<p>Conhe\u00e7a o que influencia o <strong>SEO on-page<\/strong> de seu site:<\/p>\n<h3><strong>Title tag<\/strong><\/h3>\n<p>\u00c9 o t\u00edtulo do seu site que aparece nas <strong>p\u00e1ginas de busca<\/strong>. Ele \u00e9 muito importante principalmente porque d\u00e1 uma pr\u00e9via do que o usu\u00e1rio encontrar\u00e1 no site da sua empresa. O ideal \u00e9 que a sua palavra-chave principal esteja no <strong>title tag<\/strong>.<\/p>\n<h3><strong>URL<\/strong><\/h3>\n<p>A URL \u00e9 o endere\u00e7o da sua p\u00e1gina e tamb\u00e9m tem papel importante na <strong>on-page<\/strong>. Sempre deixe inserida nela a palavra-chave principal do seu neg\u00f3cio.<\/p>\n<h3><strong>Meta description<\/strong><\/h3>\n<p>Sempre que algu\u00e9m faz uma pesquisa, embaixo do title tag fica um breve texto, ele \u00e9 a meta description. A meta description funciona como um an\u00fancio do seu site e deve ser escrito de maneira que conven\u00e7a os usu\u00e1rios a clicarem e entrarem na sua p\u00e1gina.<\/p>\n<h3><strong>Palavras-chaves<\/strong><\/h3>\n<p>Talvez elas sejam as mais importantes nessa jornada. A palavras-chaves s\u00e3o a base para qualquer bom ranqueamento. Mas aten\u00e7\u00e3o: nada de sair colocando v\u00e1rias palavras-chaves de maneira aleat\u00f3ria. Isso acaba sendo visto como SPAM.<\/p>\n<p>\u00c9 importante inseri-las de maneira correta, pontual e bastante natural.<\/p>\n<h2><strong>SEO OFF-PAGE<\/strong><\/h2>\n<p>Enquanto o <strong>SEO on-page<\/strong> \u00e9 desenvolvido dentro do pr\u00f3prio site o <strong>SEO off-page<\/strong> \u00e9 voltado totalmente ao ambiente externo.<\/p>\n<p>Uma boa estrat\u00e9gia trabalha bem o externo e interno, a fim de que os buscadores identifiquem outros dom\u00ednios que falam sobre sua empresa, melhorando assim o ranqueamento.<\/p>\n<p>O <strong>SEO off-page<\/strong> \u00e9 um conjunto de t\u00e9cnicas e atividades que est\u00e3o totalmente ligados aos links externos do seu site, envolvendo metas e resultados que nem sempre voc\u00ea tem controle.<\/p>\n<p>Implementando as estrat\u00e9gias de off-page no seu ranqueamento naturalmente o posicionamento do site da sua empresa \u00e9 melhorado. Confira como:<\/p>\n<h2><strong>Backlinks para seu e-commerce ou site<\/strong><\/h2>\n<p>Os backlinks s\u00e3o links que fazem com que outros usu\u00e1rios cheguem at\u00e9 seu site a partir de outros. Quanto mais vezes seu site for mencionado por outros dom\u00ednios melhor \u00e9 para sua empresa.<\/p>\n<h3><strong>Autoridade do dom\u00ednio<\/strong><\/h3>\n<p>Tempo de dom\u00ednio \u00e9 fundamental para um bom ranqueamento. Quando mais antigos, mais seguros e quanto mais conte\u00fados publicados mais confi\u00e1veis s\u00e3o aos olhos do Google.<\/p>\n<h3><strong>Redes sociais<\/strong><\/h3>\n<p>Ter sua marca sempre bem mencionada pelos usu\u00e1rios em avalia\u00e7\u00f5es e cita\u00e7\u00f5es em redes sociais externas contam como fator important\u00edssimo para que seu ranqueamento melhore.<\/p>\n<h3><strong>SEO local<\/strong><\/h3>\n<p>Caso sua empresa tenha uma loja f\u00edsica saiba que a localiza\u00e7\u00e3o externa dela tamb\u00e9m importa e influencia diretamente no seu <strong>SEO<\/strong>.<\/p>\n<p>Viu s\u00f3 quantos fatores influenciam para que seu site seja bem ranqueado no Google? Se voc\u00ea percebeu que precisa de ajuda, que tal <a href=\"https:\/\/api.whatsapp.com\/send?phone=551732167269&amp;text=Ol%C3%A1%20Sapiens%20Creative%2C%20gostaria%20de%20um%20or%C3%A7amento!\">entrar em contato<\/a> com a gente e ver como podemos te ajudar? Temos uma equipe de conte\u00fado especializada em SEO para melhorar a busca e ranqueamento do seu site.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea tem site deve conhecer bem o SEO. A sigla para \u201cSearch Engine Optimization\u201d \u00e9 o conjunto de t\u00e9cnicas utilizadas para que seu site seja encontrado nas pesquisas do Google. Este mecanismo pode ser dividido em dois processos: o SEO on-page e off-page e ambos s\u00e3o important\u00edssimos para sua empresa. Para conhecer bem cada [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[53,11,52,51,54],"class_list":["post-10678","post","type-post","status-publish","format-standard","hentry","category-dicas-de-marketing","tag-ranqueamento","tag-seo","tag-seo-off-page","tag-seo-on-page","tag-url"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v20.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprenda a diferen\u00e7a entre SEO on-page e off-page - Sapiens Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sapienscreative.com\/en\/aprenda-a-diferenca-entre-seo-on-page-e-off-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprenda a diferen\u00e7a entre SEO on-page e off-page\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea tem site deve conhecer bem o SEO. 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