{"id":10715,"date":"2022-04-06T19:51:19","date_gmt":"2022-04-06T19:51:19","guid":{"rendered":"https:\/\/sapienscreative.com\/?p=10715"},"modified":"2022-04-07T00:54:07","modified_gmt":"2022-04-07T00:54:07","slug":"afinal-o-que-e-marketing-digital","status":"publish","type":"post","link":"https:\/\/sapienscreative.com\/en\/afinal-o-que-e-marketing-digital\/","title":{"rendered":"Afinal, o que \u00e9 marketing digital?"},"content":{"rendered":"

\u00c9 praticamente imposs\u00edvel voc\u00ea n\u00e3o ter ouvido nada sobre o termo marketing digital nos \u00faltimos anos.<\/p>\n

A \u201cnem t\u00e3o nova assim\u201d maneira de divulgar produtos e servi\u00e7os transformou a rela\u00e7\u00e3o entre marcas e consumidores. Isso porque antes a comunica\u00e7\u00e3o era unilateral, n\u00e3o havia intera\u00e7\u00e3o e os clientes n\u00e3o tinham voz.<\/p>\n

Foi ent\u00e3o que a internet veio e mudou totalmente isso, gerando uma comunica\u00e7\u00e3o horizontal e muito mais assertiva.<\/p>\n

O que \u00e9 Marketing Digital?\u00a0<\/strong><\/h2>\n

Podemos chamar de marketing digital todas as a\u00e7\u00f5es de publicidade que s\u00e3o realizadas em um ambiente digital.<\/p>\n

H\u00e1 alguns anos as estrat\u00e9gias at\u00e9 ent\u00e3o conhecidas para o marketing eram tradicionais, dentre elas: televis\u00e3o, revista, outdoor, fax.<\/p>\n

Hoje as ferramentas s\u00e3o outras. Atrav\u00e9s do marketing digital podemos utilizar estrat\u00e9gias nas redes sociais, e-mail marketing, sites, etc.<\/p>\n

Al\u00e9m disso, por j\u00e1 ser considerada uma m\u00eddia de massa, a internet possibilita grandes conquistas para a marca, como seu fortalecimento, por exemplo.<\/p>\n

Uma marca que n\u00e3o tem presen\u00e7a digital acaba passando a impress\u00e3o de que n\u00e3o existe, tamanha relev\u00e2ncia tem o mundo da internet.<\/p>\n

D\u00e1 para ter resultados com o Marketing Digital?\u00a0<\/strong><\/h2>\n

Uma das revolu\u00e7\u00f5es nas campanhas online foi a possibilidade de analisar m\u00e9tricas, dados e resultados em tempo real.<\/p>\n

H\u00e1 algum tempo atr\u00e1s isso era imposs\u00edvel. Quando uma campanha offline ia ao ar, as informa\u00e7\u00f5es existentes eram muito gen\u00e9ricas, impedindo de certa forma um resultado mais preciso.<\/p>\n

Outro ponto a ser destacado \u00e9 que quando uma campanha offline ia ao ar era dif\u00edcil tir\u00e1-la de circula\u00e7\u00e3o, seja por revista ou jornal. Era o famoso: \u201cest\u00e1 feito\u201d.<\/p>\n

Com a internet isso mudou. Hoje se uma campanha n\u00e3o est\u00e1 rodando bem, podemos alterar no meio do caminho e a qualquer momento.<\/p>\n

Algumas estrat\u00e9gias de Marketing Digital efetivas<\/strong><\/h2>\n

Dentro do marketing digital h\u00e1 uma infinidade de estrat\u00e9gias que podemos utilizar. Tudo vai depender do objetivo da sua empresa ou neg\u00f3cio. Para que voc\u00ea conhe\u00e7a melhor algumas, confira a lista abaixo:<\/p>\n

Inbound Marketing<\/p>\n

O Inbound Marketing \u00e9 uma estrat\u00e9gia de vendas onde o cliente \u00e9 atra\u00eddo atrav\u00e9s da produ\u00e7\u00e3o de conte\u00fado relevante.<\/p>\n

Esta forma de comunicar \u00e9 muito comum em blogs, onde a empresa entende o problema do cliente e traz solu\u00e7\u00f5es para resolv\u00ea-lo.<\/p>\n

Marketing de Conte\u00fado<\/h3>\n

O Marketing de Conte\u00fado, tamb\u00e9m chamado de produ\u00e7\u00e3o de conte\u00fado, \u00e9 a melhor maneira de posicionar sua marca no meio digital.<\/p>\n

Com essa estrat\u00e9gia entende-se a import\u00e2ncia de \u201ceducar\u201d o p\u00fablico atrav\u00e9s de informa\u00e7\u00f5es relevantes que v\u00e3o muito al\u00e9m do produto ou servi\u00e7o oferecido.<\/p>\n

E-mail Marketing<\/h3>\n

Sabe aqueles e-mails que voc\u00ea recebe todos os dias na sua caixa de entrada? S\u00e3o os famosos e-mails marketing.<\/p>\n

O e-mail marketing \u00e9 uma das estrat\u00e9gias mais antigas e tamb\u00e9m muito assertivas.<\/p>\n

Atrav\u00e9s de uma base de dados, que chamamos de mailing, <\/em>conte\u00fados semanais, quinzenais ou mensais s\u00e3o disparados para uma lista espec\u00edfica, incentivando a\u00e7\u00f5es que podem gerar o fechamento de uma compra.<\/p>\n

Redes Sociais<\/h3>\n

Talvez a estrat\u00e9gia mais conhecida. Quando as redes sociais surgiram h\u00e1 alguns anos, pouca gente imaginou que elas ajudariam tantas empresas a divulgar seu nome.<\/p>\n

Apesar de hoje existirem v\u00e1rias redes sociais, sua empresa n\u00e3o precisa estar presente em todas. A ideia \u00e9 que voc\u00ea esteja onde seu p\u00fablico est\u00e1. Ser espec\u00edfico te ajudar\u00e1 nos resultados.<\/p>\n

Site<\/h3>\n

J\u00e1 falamos por aqui sobre a import\u00e2ncia de ter um site.<\/u> O site funciona como um cart\u00e3o de visitas da sua empresa. \u00c9 por ele, na maioria das vezes, que seu cliente chegar\u00e1 aos outros canais.<\/p>\n

Um site bem estruturado e com as informa\u00e7\u00f5es corretas \u00e9 capaz de converter e trazer resultados bem significativos.<\/p>\n

Campanhas Online<\/h3>\n

Assim como as campanhas offline, hoje tamb\u00e9m existe a possibilidade de anunciar no meio digital.<\/p>\n

Estas campanhas podem acontecer por meio de posts patrocinados nas redes sociais, rede de pesquisa do Google Adwords, displays em sites e muito mais.<\/p>\n

Al\u00e9m de ter um investimento mais acess\u00edvel que a m\u00eddia tradicional, as campanhas digitais permitem uma segmenta\u00e7\u00e3o exata do seu p\u00fablico, como: g\u00eanero, idade, cidade e interesses.<\/p>\n

Todas essas facilidades, permitem alcan\u00e7ar resultados nunca antes imaginados. \u00c9 por isso que vemos tantas marcas alcan\u00e7arem autoridade na internet e conquistarem cada dia mais o p\u00fablico.
\n
\nMarketing Digital: eficiente e estrat\u00e9gico <\/strong><\/p>\n

Seja qual for a estrat\u00e9gia utilizada para sua marca, sabemos que o marketing digital veio para ficar.<\/p>\n

A partir da\u00ed \u00e9 preciso estar sempre de olho nas mudan\u00e7as, evolu\u00e7\u00f5es e tecnologias. Este conjunto sempre ser\u00e1 respons\u00e1vel por guiar as a\u00e7\u00f5es de marketing que sua empresa deve saber.<\/p>\n

Se voc\u00ea chegou at\u00e9 aqui e ficou interessado (a) por este mundo do marketing digital, mas n\u00e3o sabe por onde come\u00e7ar, entre em contato<\/a> com nossa equipe e solicite um or\u00e7amento sem compromisso. Uma estrat\u00e9gia digital bem elaborada \u00e9 favor\u00e1vel para sua empresa alcan\u00e7ar resultados \u00f3timos e eficientes.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c9 praticamente imposs\u00edvel voc\u00ea n\u00e3o ter ouvido nada sobre o termo marketing digital nos \u00faltimos anos. A \u201cnem t\u00e3o nova assim\u201d maneira de divulgar produtos e servi\u00e7os transformou a rela\u00e7\u00e3o entre marcas e consumidores. Isso porque antes a comunica\u00e7\u00e3o era unilateral, n\u00e3o havia intera\u00e7\u00e3o e os clientes n\u00e3o tinham voz. Foi ent\u00e3o que a internet […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[82,6,83,71,68],"class_list":["post-10715","post","type-post","status-publish","format-standard","hentry","category-dicas-de-marketing","tag-marketin-gdigital","tag-marketing","tag-marketing-online","tag-mercado-digital","tag-redes-sociais"],"yoast_head":"\nAfinal, o que \u00e9 marketing digital? - Sapiens Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sapienscreative.com\/en\/afinal-o-que-e-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afinal, o que \u00e9 marketing digital?\" \/>\n<meta property=\"og:description\" content=\"\u00c9 praticamente imposs\u00edvel voc\u00ea n\u00e3o ter ouvido nada sobre o termo marketing digital nos \u00faltimos anos. A \u201cnem t\u00e3o nova assim\u201d maneira de divulgar produtos e servi\u00e7os transformou a rela\u00e7\u00e3o entre marcas e consumidores. Isso porque antes a comunica\u00e7\u00e3o era unilateral, n\u00e3o havia intera\u00e7\u00e3o e os clientes n\u00e3o tinham voz. 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